What is Trade Dress?

Trade dress is very specific. Trade dress is an area of law concerning the packaging of a product. The shape of the container, the colors on the container, the utilitarian artwork on the container can all help to identify a product.

The shape of a Coca-Cola bottle is distinctive. The decor of a restaurant that caters to a certain market with certain kinds of food could identify that particular restaurant or chain of restaurants.

Trade dress involves many different and difficult factors.

 
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